Introduction

Even with the right budget, brands sometimes fail to achieve results. Why? Common mistakes derail influencer campaigns.

Mistake 1 - Chasing Big Names Only

• Mega influencers give visibility, but micro creators often bring better ROI.

Mistake 2 - Ignoring Creative Freedom

• Over-controlling content reduces authenticity.
• Influencers know their audience best.

Mistake 3 - No Clear KPIs

• Brands should define measurable goals (reach, clicks, conversions).

Mistake 4 - One-Off Campaigns

• Long-term partnerships create stronger impact than one-time ads.

Conclusion

Avoiding these pitfalls ensures maximum ROI. WIBLIV guides brands step-by-step for sustainable growth.